Local Marketing Strategies – a Chance to Double Your Income
Local market is often associated with the idea of working for someone else that most people hate because this means working from 8 to 5, 5/6 days a week.
But internet gives us much more opportunities and if you prefer being your own boss, you can build your own online business and promote your product or service focusing on your local market.
This may probably involve dealing with local customers. But it is not always necessary to deal with customers because it depends on the type of product you promote.
If it is a digital product then you are saved from this problem because it is delivered via internet automatically and if you promote physical product then you should be prepared to deal with your customers. Customers are different… it might be the hardest part of your local business.
There are many strategies that you can apply to your local market and turn what you love into a thriving business. You can promote digital products or someone else’s product or service as an affiliate.
The advantage of promoting someone else’s product is that you don’t have to deal with your customers because actually they are not your customers. You just promote someone else’s product or service on your website and earn a commission. Besides that, you don’t have any extra expenses or delivery problems.
Any product that you promote on your website to the world can be promoted to your local market as well. You just need to apply the right strategies. I don’t know which country or city you live in but I know exactly that there is a plenty of opportunities to promote different types of products or services depending on your local market demands.
You need to do some research, to know what is in great demand on your local market. Once you have done research you can start searching for a product or service to sign up as an affiliate, create website around this product or service and promote it.
How to reach more audience?
You can build two different websites, one in English to promote your product/service to the world, to be able to reach more audience and the second site in your local language to promote your product to your local market. I would like to share with you some good ideas based on my own experience.
First you can start promoting your product or service to the world because it has a great potential for your business and then you can promote it on your local market and double your income.
Just as an example, this very site was launched in English language first because I wanted to reach a larger audience and then I decided to translate and publish my site in Russian language because I spoke four languages and English was my second language.
As you can see, my website is about internet marketing that involves “making money” “affiliate marketing”, “online business” or “home business” etc. When I did some research on the Russian market on the internet, I noticed that every other site that showed in Google related to making money niche was promoting winning strategies at casino.
Of course, I am not a casino fan, because I hate it. But this research has led me to understand that making money niche at Russian market is really hungry for sound strategies in internet marketing.
Gambling has nothing to do with real business or internet marketing. And I decided to build my second website with the same content but focused on Russian audience. This is another second source of traffic and income.
If you do some research on your local market I am sure you will be able to find a gap or demand for a certain product. Once you find it you can create your website and promote your product or service on your local market.
There are always some people that don’t speak English or even if they do, they use it as their second language and prefer to do their search on the internet in their local language. This is a good chance to reach more people through marketing locally.
One thing you should keep in your mind is that building a website for your product/service has a great potential, in regards to a growing your business locally.
If you focus your site on local market and update it regularly it will be much easier to get your site listed and ranked in top search results of Google and other major search engines.
Local marketing strategies in action
To start focusing your efforts on your local market you need to:
- Create your website with a powerful tool such as a WordPress. It is free and easy to use tool. There are many video tutorials on the Internet (YouTube) showing you step-by-step how to build a WordPress site.
- Write articles about your product/service and update it on a weekly basis. You can increase your online presence by writing regularly and remember that Google and other major search engines love sites that blog daily or 2/3 times per week at least. You need to be an expert in your field.
- Interact with your customers/visitors and never let your visitors’ questions remain unanswered. If you don’t respond you will never be able to become an authority in your field.
- Get your site listed in local directories. It is very crucial for your business and if you want it to grow you need to make your local business contact and address details easily findable.
- Create your Facebook, Pinterest, Twitter and Google+ accounts and spend 30 minutes for your social media accounts every day. It is very powerful for your business.
- Create your Google+ local page. This will help your website become easily found in your local area.
- You can pay for ads in local newspaper or magazine (classified advertisement) to reach more audience.
I hope you’ll find my article helpful and if you still have any questions I will be happy to help you out. If you want to know how to start your own business online I can recommend you the best place on the internet where you will learn the basics of internet marketing, how to build a website, create content and get it ranked on Google and other major search engines, drive traffic from those engines and finally convert that traffic into sales.
The most important part of it is that you will be saved from scams and wasting your time in the wrong direction. If you need any kind of help or support please feel free to contact me and I will reply within 24 hours.
About the Author: Adam
My name is Adam. I'm the founder of Your Income Advisor. My goal is to help others succeed online, by exposing scams and reviewing top rated products. I can help you start your own business online 
Thanks for the very good article which accidentally answers some things I have been thinking lately about. I have been thinking about translating my website from English into two other languages first, one of them is my native language and another one is of my husband. Do you think should we build another site in the other languages, or add the pages in the other languages to the current site, either in a new language folder or as a subdomain?
It’s completely up to you. But I would create another site for this purpose because it’s going to be filled with a lot of content and focused on a different audience. New site means more chances for Google rankings because not all sites perform well as you might be expecting first. Give yourself another chance and see how two different sites will perform.
That’s way cool that you suggest local marketing. Sometimes when people think of internet marketing, They think a lot about the global reach of the online world, when in reality, there are so many online opportunities on the local level because of SEO opportunities and Facebook. Thanks for the post and keep up the good work.
You are right. There are many opportunities on local market and we need to not forget about it because it gives us a lot more ways to grow our businesses and it’s easier from SEO perspective too.
Hello Rufat!
Great article! I must say that the very subject is of pretty big interest to me, cause I need to create a website that will cover the local area in addition to my global business. But I never thought of local directories and that is a good tip, thanks.
One question about social media. I like Google+ and Twitter, but the Facebook makes me sick, I call it a sheeple media. Some people claim to be using it successfully but I doubt it. Have you done it?
Thanks
I think that would be a great idea and this way you can expand your business with little effort because you already have content and the only thing you need is just translate it to your native language and start promoting. Local directories is course a great way too to drive more traffic to your website. Regarding Facebook, in my experience I find it very helpful and if you have some content on your site you can share it on Facebook and drive some traffic to your business. In fact, Facebook is the best traffic source after search engines and Youtube.
Hi,
Your is the best place for affiliate marketers, home business builders, and online business builders. Because it has all the information for those in these areas to succeed.
You have dealt well with how to be local and go global in this online business. And I know with the advent of translation tools online this can be done easily. We can now enter any market of any dialect.
Thanks for this article. Cheers
Of course, when we build an online business we mostly focus on reaching wider audience, but whenever it’s possible and applicable we should focus our efforts on reaching local market because it’s easier and has less competition. In this article I outlined several good strategies I believe they will help improve your local presence. I think focusing on local market will add more value to your business and help you grow your business in many ways.