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How Often Should I Post on My Blog?

Filed in Popular, SEO by on March 17, 2017 8 Comments

 

I’ve been posting since 2013 on my blog and though I wanted to write on this topic long before and I’m glad I didn’t. Because this type of post should be based on a real experience and knowledge, not just theoretic speculations.

And since blogging is becoming more and more popular I think this topic will be very interesting for anyone who blogs or wants to start blogging.

It’s really important because blogging is not easy and if you have been doing it for some time I’m sure you will understand what I’m talking about.

 

Traffic secret

First of all, it’s evident that the more content you have the more traffic you can expect from Google. Because your income depends on the amount of traffic you get to your blog/website.

Of course, it’s not always a content issue that may hold you from getting conversions or sales on your blog/website. Sometimes even when content is good you still may not get conversions at all.

But I’m not going to cover this topic today though I will do it very soon.

So, since most of the time income directly depends on the amount of traffic to your blog most bloggers try to update their blogs almost every day.

Though I can’t agree with such an approach. And I’m going to explain it further within my post.

 

If you want to learn how to blog here is the program I got my start back in 2013. BTW, it’s FREE to try.

 

 

Blogging daily?

Like I said, there are some benefits for your blog if you choose to post daily. The more content you have the more chances that other people will find your blog through search engines, such as Google and Yahoo.

These two engines are the main players which means you may be getting thousands of visitors daily to your blog. Sometimes, one blog post can get you hundreds of visitors a day.

Here is the screenshot of one my posts that was getting me about 100 visits a day in 2015.

 

 

But it doesn’t mean you will be getting that traffic forever. It may be working for your blog for a long time and it may be working only for some time like in my case.

Your posts may be long or short. It’s up to you. Longer posts (+3000 words) tend to rank higher in search engines, but it’s not a rule.

Very often I see posts that are very short yet they outrank my posts for the same topic that are very long and detailed.

There is no an official statement from Google that says that Google will rank longer posts higher. That’s why it’s up to you to decide what type of post to write. Long posts once a week or short posts daily.

If you have subscribers to your blog then you have to keep that in mind when creating content. Some people don’t like receiving updates too often and may even unsubscribe from your list.

What I’m saying here doesn’t apply equally to all types of blogs. For instance, news blogs should be updated daily. That’s another story.

If you have a video game blog then your update frequency is closely tied to game releases and software updates. That’s another story too. But for most bloggers what I’m sharing here is pretty acceptable.

 

Blogging questions answered and some facts

Is consistent blogging really important for your audience? Yes, it’s important from the perspective of your audience. Because you blog for people, your audience, not for Google.

You should blog once a week or at least once every two weeks. But I know sites that blog once a month and they are very successful. What matters is providing value.

If you do so you will be doing alright. But if you shoot a post and then forget your blog for the next few months then that’s not a good strategy from the perspective of your audience, especially in terms of Google rankings. You may start to see some ranking drop.

Is posting frequently really important in terms of your blog rankings? I would say Yes and No. So, it really depends. I will explain further.

First of all, bloggers like Brian Dean from Backlinko.com or Neil Patel from quicksprout.com have done a lot of SEO research and analysis and came to a definitive conclusion that frequency of blogging doesn’t affect your rankings and I totally agree with them. And I have some interesting facts for you.

For instance, Brian Dean has only around 50 posts on his Backlinko blog and his traffic is fantastic. His blog is getting several thousand visitors a day. Brian blogs once a month. Sometimes once every two months.

A friend of mine, Kyle, from waystoavoidscamsonline.com has around 50 posts and he is getting around 800 visits a day. He blogs once every two, three months.

 

 

Things common to successful blogs (mentioned above)

What is common to their blogs? They have two things common to their blogs. They both have a lot of comments on their blogs and they have a lot of quality backlinks pointing to their blogs.

Both these factors are playing a major role when it comes to SEO. Because a lot of comments means a lot of interaction which is a powerful signal for Google.

A lot of backlinks means that your blog is very popular. Remember, when you get a lot of comments, social likes, shares it means people love your content. If people love your content Google will love it too.

I know some other sites that have quality content too but they don’t have a lot of quality backlinks and still Google ranks their sites highly.

I know many sites that have a low quality content and yet they outrank other authority sites for certain keywords.

In my opinion, Google ranks some sites according to Google’s criteria in some cases while in many other cases Google breaks its laws and ranks sites randomly without any obvious reason.

Believe me, I know what I’m talking about.

I know bloggers that have over 400 posts on their blogs and still they get around 200 visits a day. Posting frequency doesn’t matter at all. If Google decides to rank your site highly it will do so even if you have 50 posts.

If Google decides to not rank your site highly you won’t get a lot of traffic even if you have a ton of content on your blog or will be posting to your blog daily.

The only solution that can break the wall and change the situation is through getting a LOT of QUALITY backlinks pointing to your site. It’s not easy to do that.

It will take a lot of time, effort and energy to get those links through creating super popular posts.

I can also show you some facts based on my personal experience. I have over 300 posts on my yourincomeadvisor.com blog and yet my traffic is between 200 – 250 a day.

 

 

Before I was posting almost every day. Now I’ve been posting once every two weeks for some time. And I don’t lose any rankings at all and my traffic is stable.

My second blog has only 50 posts and I was getting hardly one visitor a day. After getting some quality backlinks and some comments I noticed improvement in terms of my blog rankings and traffic increase.

 

 

And I’ve been posting once a month and adding some comments.

All these facts prove that it doesn’t really matter how often you should post on your blog. It doesn’t really matter at all! You never know how Google will treat your site. You never know.

You can write every day and still your traffic can be very low. You can blog once every two months and your traffic can be fantastic.

Like I said, to break this raking wall you need to get a LOT of quality backlinks and comments to move your blog to Google’s top search results. Blogging frequency doesn’t really matter.

For some blogs it matters while for others it’s not the best strategy because it doesn’t lead to higher rankings or more traffic.

 

About the Author ()

My name is Rufat. I'm the founder of Your Income Advisor. My goal is to help others succeed online, by exposing scams and reviewing top rated products. I can help you start your own business online

Comments (8)

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  1. Hi Rufat,
    I’ll be linking to your article this Saturday.
    Janice

    • Rufat says:

      Thank you Janice for stopping by and thank you for your continuous interest to my blog. I hope your audience will benefit from this post. I’m happy to share my experience so others can benefit from it too.

  2. Rob S. says:

    You are probably right about how often to post on your site. I try and do what I can but always make sure that I’m doing my best to provide quality content.
    It’s a lot of work but that’s what a successful business is. The hard work is the fuel you need to fire your engine. I’ve been doing this for some time now, but just got back into it, only this time? I’ll do and learn whatever I have to do to give the best I can to people looking for information on how to solve a their problems.

    • Rufat says:

      I’m right because it’s based on my personal experience. You don’t need to write every day for your blog in order to get a ton of traffic. You can write even 2,3 times a day and still your traffic won’t increase if Google doesn’t want it. It would be enough to create quality content 2,3 times a month. What matters here is the quality vs quantity. I know bloggers with over 400 posts and their traffic is around 150 visits a day. And I know bloggers that have 50 posts and their traffic is fantastic, around 1000 visits a day. So, quality is our priority.

  3. Kristian says:

    I was really interested to read your thoughts about the fact that good sites can retain most of their traffic even if they take a break from posting or just post every month or so. As someone who took a break for about 12-18 months without posting on my niche sites, I can attest to the fact that your organic rankings can remain good ling after you stop posting. I found, though, that the main problem with not posting for a while is that your content gets stale (in many niches anyway) and starts to drop off. I think that, even if you stop posting for a while, you definitely need to keep maintaining the technical side of your sites. I have been back at it for a couple of weeks now and I have spent most of that time trying to fix technical problems with my site, like out of date themes and plugins etc. I wonder if Google notices when your site gets messy behind the scenes and downgrades the site? Now that everything is back in order, I will be interested to see how my sites recover as I start to post regularly again.

    • Rufat says:

      If you have some serious issues with your site like technical stuff, for example your site load time is around 30 seconds or so then it can affect your site rankings. Because Google wants to rank optimized sites that load fast. If your site in not mobile responsive then again, you can lose some rankings. Regarding frequency of posting, I’m glad you can attest to the fact that frequency of posting doesn’t affect site rankings. But posting at least once every two weeks is the best option in my opinion. Because in this case you won’t lose any rankings. Anything can happen due to Google updates. And plus, regular posting will allow you to hope for better rankings in future though there is no guarantee.

  4. Jenny says:

    Hi Rufat,

    I’ve been working online for nearly 2 years and, I’m pleased that I came across your article. It has actually confirmed a few things that I have noticed about my own site.
    I have in the past posted one or two posts a week, however, since January I have noticed that although my posting frequency has dropped, my engagement has increased. I have been more active on social media, recording live videos even if they’re completely unrelated to my site content people are checking it out.
    I’ve also used one of the great tools at Wealthy Affiliate which allows you to submit your site to other members for comments. The activity this has generated has helped tremendously.
    So I’m not going to worry quite so much about the frequency of posting as long as there is consistency, updating content and talking to people through comments and social media to share my links.

    Thank you
    Jenny

    • Rufat says:

      Of course Jenny. Engagement on your site is very important for your site rankings. Sites with less content and with more engagement will be doing alright. But that’s not a rule too. I know sites that have WAY less comments than I have on my site but still they outrank me. I believe you are going in the right direction. Post frequency doesn’t matter as long as you’re consistent in updating your site. Over time your site traffic can increase. I stopped posting 2,3 a week because I noticed that it didn’t affect my site in terms of traffic. Now I post once every two weeks and I’m doing alright.

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