How to Increase Sales on Your Website?
If you have a website then you have probably asked this question many times, or have been looking for the answer, in order to increase sales on your website.
The importance of the issue can hardly be overestimated because if you have a website and do not have enough sales that means there is something wrong.
Sale is the ultimate goal of any business owner though it shouldn’t be the only motivator. Your passion and desire to be an authority in your niche should be your main motivator. But some website owners do their best and still they see little results if any and there might be many reasons which I am going to discuss below.
1. The first and simple reason that many website owners can’t make enough sales, is because they don’t pay much attention to the design and navigation of their websites. Creating easy navigation and friendly experience is vital for your website if you want to make it successful.
Some websites have very ugly design and are very hard to navigate. Most visitors don’t stay long on such websites and leave it within a few seconds.
That is why all your services and products must be easy to find and information easy to read and understand. I talked to many experienced internet marketers and all of them agreed that you can make sales on website with ugly design as well.
But the difference in sales on beautiful and ugly site is huge. That is why if you want to increase your website sales, the design of your site and easy navigation are the things you must keep in mind.
2. You want provide the best support to your visitors because your sales directly depend on how you treat your visitors/readers. Most visitors don’t buy at their first visit because they don’t trust your website. You should respond to their problems or questions within 24 hours and give satisfactory information.
I was once referred to a service (website), which was great but I didn’t sign up for that service due to being skeptical about it. The guy who referred me to that website was so helpful and honest with me that I finally signed up for that service.
3. Give satisfactory information about your services or products and be honest with your visitors. Never lie about your products or services and don’t give promises you fail to deliver. If you are honest with your customers they will buy from you and the more honest you are the more of them will turn into returning customers.
4. Try to reduce the number of banners or ads on your website if you have any. In general, text links convert much better than ads or banners. I know an internet marketer who had a lot of ads on his website and couldn’t make any sales. Once he removed all banners and changed them to text links, he started to make sales every other day.
5. Email capture form is what you want to add to your site as well if you want to increase your website sales. No one is going to give you his/her email address for free. Give some information that your visitors might be interested in for free or let them sign up for your product updates or an email course.
Once you build your subscribers list you can from time to time send them some helpful information in the form of a course or an eBook or offer a quality product or service and thus making some extra sales.
There are many other ways to benefit from your list but the most important thing is just remember that building a list should be included in your plan.
6. Add more content to your website and update it on a weekly basis. If you are new to internet marketing then you should know that to succeed online you need to build your online presence and the best way to do this is through increasing free search engine traffic.
You need to create as more quality content as possible to get your pages ranked on Google and other major search engines, such as Bing and Yahoo.
The secret is the more content you create the more chances that your pages will be ranked high in search engines thus allowing your pages to show on the first page of Google search results and thus driving free traffic to your website.
The more visitors stay on your site reading your content the more trustworthy your site will look in Google’s eyes and finally it will end up in more sales.
7. PPC (pay per click advertising) is very effective way of bringing targeted traffic to your website. It is highly recommended to start PPC campaign with Bing and Yahoo. The price is affordable and you’ll pay for the number of actual clicks of your ads.
This is called paid traffic that comes from Bing and Yahoo. Always start with Bing and Yahoo first and when you get enough experience you can try Google.
The advantage of PPC advertising is that you choose your campaign depending on your budget. It requires some experience and if done correctly it can bring a lot of targeted traffic and increase sales on your website.
One of the best products that can help you create successful PPC campaign is the Traffic Blackbook. Please read my review of the Traffic Blackbook. Or you can can get premium membership at Wealthy Affiliate and go through PPC course there along with the main certification course that will allow you to learn internet marketing and build your own online business.
8. Optimize your website for the best keywords that can bring you tons of free search engine traffic. The key to online success is in choosing the right keywords that have a low competition.
If you find low competition keywords you can get your pages ranked on Google much faster and easier than trying to rank under highly competitive keywords, which is a waste of time.
Low competition keywords can still bring a good traffic from Google and other major search engines. The best tool in the industry I can recommend you is the Jaaxy. Please read my review of the Jaaxy.
9. Add call to action to your pages because many people hesitate to take action and you MUST help them take that action. But don’t be too persistent and annoying.
10. If you can add some testimonials of your happy customers then add them to your main page. Or if other people say good words about your site and how helpful and knowledgeable you are then do it because it will increase your credibility.
I hope you will find my post helpful. Want to learn how to increase sales on your website please read my review of the WA below. If you have any questions, feel free to contact me and I will be more than happy to help you out.
About the Author: Adam
My name is Adam. I'm the founder of Your Income Advisor. My goal is to help others succeed online, by exposing scams and reviewing top rated products. I can help you start your own business online 
Good article, to be honest with you – PPC outweighs every other option you have covered here!
I use PPC daily and I make sales every day – if you play your cards right you don’t have to pay more than 5 to 10 cents for a click. It’s all down to thinking outside the box with subject related keywords – once you’ve been successful with it once…you’ll always get it right! 🙂
I agree. PPC is the best source of paid traffic and I have some good experience with it. As for 10 cents per click, it’ can’t be applicable in all niches. Some niches are very competitive and it’s extremely hard to achieve such a low CPC as 0.10 per click. I normally can get 0.20/0.25 per click which is not bad too.
Hello, Rufat.
Increasing sale and making more sign ups is the part I’m struggling with lately. I’m constantly working on the design of my website and I’m always available to reply to comments, and help people.
Giving satisfactory information is a great tip and I’ll do more of that, and I don’t have a lot of banners on my sidebar. What do you think of 3? Is it enough or too much?
Adding more content is what I’m doing every day. Email capture form and some PPC campaigns are two of my next moves. Optimizing my posts and adding a CTA to each one is a part of my writing rituals.
Thanks a lot for this very informative list. I’ll go through it again later.
Regards,
Imad
You are not alone struggling with it. It’s really hard to get sign ups because most people are looking for easy money. When it comes to banners, it doesn’t really matter. It all depends on how much your traffic is. If you get enough your site will be converting well if you have all other things in place. The number of banners is really an arguable thing. It depends on many factors.
Hi Rufat,
This post is great and provided me with a lot of quality information that I jotted down. I have been at this for 6 months and have not made a single sale to date. I am just starting to getting ranked on Yahoo which is happening all without me even trying. So I am pretty excited that Google and Yahoo think my content has something to offer but now I need to learn to convert that into sales. Thanks!
if you haven’t made a single sale for 6 months this is not so good to be honest. You should have made at least couple of sales till now. You need need to take a look at your content and maybe add some call to actions to your pages or maybe banners. Also, look into your google analytics to get an idea of what is going on your website. What kind of traffic have you been getting during 6 months period. Get your site reviewed by Jay and I think he can give you some good ideas on how to improve your website performance. Also, take a fresh look at your website and see if it looks trustworthy. Sometimes poor, unprofessional design may cause such problems. I mean poor design may lead to no sales.
Hey Rufat,
I like point #4, totally didn’t know about it! What you said is totally true regarding the banner ads part, I actually never made any sales out of them but I did make sales from my reviews where I use links.
This shows that conversion rate would be much better if you provide an explanation and reasoning before giving a link as people would appreciate the effort and would be more inclined to click on it. Another great article you have laid out here man, keep it up!
Yes, links convert better than banners because links are incorporated into out content and lead people to an intentional action instead of banner that looks like an advertising and may cause less sales on your website. For example, you see I have several banners on my sidebar, but most of them don’t like like advertising. One at the top serves as a proof that I’m making money, next one is an intro video, then a banner that suggests that you report a scam if you have been scammed which means I want to help my visitors, then testimonials about my services and my recommended program which is another proof of my quality service, then frequently asked questions banners designed again to help my visitors. So I mean I have several banners but most of them are not actually advertising trying to push my visitors something. Like you say, we need to give more explanation and provide help and less focus on selling products.